The co-founders of Pound Cake and Puzzles of Color, Black-owned businesses, are reevaluating their strategies due to major U.S. companies scaling back diversity programs. Concerns arise about partnerships being dropped and personal repercussions. Despite recent success with retailers like Macy’s and Nordstrom, the siblings behind Puzzles of Color are considering offering more neutral images to appeal to a wider audience. The anti-DEI climate has sparked uncertainty among Black entrepreneurs about the future of their businesses in big retail chains.
