Chanel wanted ‘responsible’ gold. It turned to a protected area in Madagascar

Chanel attempted to source responsibly mined gold from artisanal miners in Madagascar’s Loky Manambato Protected Area, home to endangered lemurs. The partnership with local NGO Fanamby aimed to formalize mining operations, but the project was ultimately unsuccessful. Conservationists raised concerns about exploiting supposedly protected areas and the implications of multinational corporations engaging in such initiatives. Chanel’s involvement highlighted weaknesses in conservation efforts and the challenges of balancing economic interests with environmental protection in vulnerable ecosystems.

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